Femtech pioneer unveils new breast pump covered by U.S. health insurers to bring its signature breastfeeding technology to more women
LONDON, September 15, 2021--(BUSINESS WIRE)--Elvie, the disruptive global femtech innovator, today announced the launch of Elvie Stride. The new smart, ultra-quiet, hands-free breast pump is the first of Elvie’s products to be broadly covered by insurance in the U.S. It joins Elvie’s collection of breastfeeding innovations, including the silent wearable breast pump, Elvie Pump, as well as the award-winning smart device for pelvic floor muscle care, Elvie Trainer.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210915005153/en/
Elvie Stride (Photo: Business Wire)
With a mission to improve women’s lives through smarter technology, Elvie developed Elvie Stride to create greater access to its revolutionary solutions. This latest product will be available exclusively in the U.S., where 80% of breast pump sales come through the insurance market. Unlike any other pump covered by insurance or at its price point, Elvie Stride blends high-quality technology with sleek design so women can seamlessly integrate pumping into their daily lives. Elvie Stride is powered by a lightweight motor that can be worn on the user’s waistband or placed in a pocket, with tubes connecting the two 5 oz milk cups to discreetly collect milk in-bra. Noise reduction technology ensures that Elvie Stride is quiet enough to blend into most background noise and it pairs with a smart app to control the pump remotely and log your pumping history.
"We are bringing women’s technology out of the dark ages and are committed to designing cutting edge products at accessible prices in order to do so," said Tania Boler, Founder and CEO of Elvie. "We know the majority of women in the U.S. buy breast pumps that are covered by insurance so we created Elvie Stride to better meet their needs today. No other pump offers mobility, quietness, connectivity and efficiency, along with a premium design at a fully reimbursed price point, and we can’t wait to put this game-changing technology in the hands of more women!"
Since launching in 2013, Elvie has continued to lead the femtech category by delivering groundbreaking innovations to support women in their everyday lives and change conversations around women’s health. The company recently raised $97M in a Series C fundraise, the largest investment in femtech to-date. This capital infusion is a testament to the company’s continued growth and will be used to support new product development and research, as well as expansion into new markets. Elvie plans to design more accessible solutions to improve women’s lives, prioritizing their health concerns that are most often overlooked like breastfeeding and pelvic floor care.
In celebration of this new product release, Elvie is launching an integrated, digital first campaign with UK-based creative agency Mother, as well as influencer partnerships and street-level activations. Elvie partnered with Colossal to design murals in SoHo and Williamsburg to spark conversation around women’s health, and a branded Elvie Stride truck will travel throughout Manhattan and Brooklyn from Wednesday, September 15th through Sunday, September 19th offering complimentary breast-shaped cookies and empowering women to celebrate their smart bodies.
Elvie Stride is now exclusively available in the U.S and covered broadly by health insurance providers. To learn more about how to purchase Elvie Stride, visit www.Elvie.com/Stride.
Founded in 2013, Elvie is a British brand developing smarter technology for women. After realizing the lack of support for new mums, CEO Tania Boler brought together a team of world-class engineers, designers and business minds to redesign the existing unattractive and outdated medical devices in women’s health into sleek consumer products that could be used at home.
With the launch of Elvie Stride, Elvie now has five products on the market. The first to launch, Elvie Trainer, is an award-winning Kegel trainer and app. Its second product, Elvie Pump, is the world's first silent wearable breast pump. Elvie’s breastfeeding line-up also includes Elvie Curve and Elvie Catch; both enhancing the Elvie breastfeeding range. Elvie Curve is a wearable, silicone breast pump that uses natural suction to enable comfort and Elvie Catch is a set of two secure milk collection cups to catch leaks and collect additional milk.
For more information visit elvie.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20210915005153/en/
For Media Requests: Julia Brown: Elvie@Kaplow.com
Amazon's stock split will take place on June 3, but don't expect to wake up to riches overnight.
(Bloomberg) -- Bill Gates has a short position against Tesla Inc. that would now need between $1.5 billion and $2 billion to close out, Elon Musk said Friday in a series of tweets.Most Read from BloombergElon Musk Says Bill Gates Has ‘Multi-Billion Dollar’ Tesla Short PositionRussian Wins in Eastern Ukraine Spark Debate Over Course of WarWalmart, Gap and Others Amass $45 Billion in Extra Stuff to SellElizabeth Holmes Urges Judge to Overturn Verdict and Acquit HerUkraine Latest: EU Leaders Talk t
‘I have made an earnest attempt to get the bank to take their money back, so I was wondering if at any point or time the money would become legally mine.’
Stop investing in mediocre businesses. Buy the best, instead.
Will we have enough to ‘live a simple life’ in retirement? Many other retirees wonder the same thing as you, and may be in similar financial circumstances where they’re able to pay the bills and have money saved in their retirement accounts. Your interest rate is fantastic, you’re capable of making the monthly payment from just your pension and Social Security without tapping into your 401(k) and you have so much of your home already paid off — all wins.
(Bloomberg) -- The stock market has staged a ferocious rebound in the past week after almost falling into a bear market. Don’t get too excited about that, says Victoria Greene, founding partner and chief investment officer at G Squared Private Wealth.Most Read from BloombergElon Musk Says Bill Gates Has ‘Multi-Billion Dollar’ Tesla Short PositionRussian Wins in Eastern Ukraine Spark Debate Over Course of WarWalmart, Gap and Others Amass $45 Billion in Extra Stuff to SellElizabeth Holmes Urges Ju
Real estate mogul Barbara Corcoran didn't mince words when asked about Tesla (TSLA) CEO Elon Musk's recent behavior.
Markets are shaky. Your income stream doesn’t have to be.
Whether you're looking for household goods at discounted prices or need to buy your grocery items in bulk, Costco is the go-to retailer for millions of shoppers across the U.S. But despite its ability to attract a loyal following, Costco has made a number of changes recently that haven't thrilled customers. In April, the warehouse retailer got rid of its special COVID hours for seniors, and just this month, Costco ended its mortgage program for members. Now, the retailer has a new warning for sh
Giving too much money to these giants? Then start collecting rent from them.
Don't make the same mistake as Zillow when you try to price a home.
Many Americans are surprised to see they have not prepared as well as they had hoped for retirement when they finally get ready to call it quits. The bad news is, you’ll probably have to make some realistic assumptions of what your retirement will look like. If you’ve lived primarily paycheck to paycheck in your working years, that may continue to feel the case in your retirement.
The stock market pulled back from the brink of a bear market as rate-hike expectations eased, at least for now. Here's what it will take to signal a bottom.
Stocks have been inching back in recent days from the brink of bear market territory. It may be time to scoop up shares at steep discounts.
Lady Gaga just shared a new selfie to Instagram and she's gone topless / no-makeup for the pic, sharing a glimpse of her natural skin texture without filters
When looking for the best artificial intelligence stocks to buy, identify companies using AI technology to improve products or gain a strategic edge, such as Google, Microsoft and Nvidia.
Here's what a fundamental and technical analysis says about Google stock. GOOGL stock buybacks remain high as web search and YouTube advertising rebound. But cloud computing growth is key.
The top-ranked companies on dividend payout ratios outperformed those stocks with less robust buyback activity—10.9% versus 9.3% on an annual basis over the 20-year period that concluded at the end of 2019.
If we can find high-quality stocks with high dividend yields, all the better. In this article, we'll take a look at three high-yield stocks that are also attractive on a total return basis. The company targets the lower end of the market with smaller, more attainable single-family homes in 15 states in the U.S. In addition, it has a mortgage-origination business for its homebuyers, insurance coverage for the homes it sells, and related products and services.
The stock market ended its multiweek losing streak, and like a sports team that finally got a win, it’s worth celebrating. It just doesn’t mean the team—or this stock market—is any good. “Stocks finally enjoyed a strong bounce this week,” writes Canaccord Genuity analyst Martin Roberge.