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Makers of best-selling, trusted baby bottles launch breast pumps and accessories designed to give moms freedom to customize their breastfeeding experiences

ST. LOUIS , Oct. 19, 2020 /PRNewswire/ -- Dr. Brown's®, makers of the top pediatrician recommended and best-selling baby bottle in America, has launched a new range of breastfeeding support products, including double electric and manual breast pumps, and accessories like hands-free pumping bras and nipple shields. Under the tagline, Feeding together™, Dr. Brown's is expanding their breastfeeding product offerings and expert customer support to ensure parents have access to the tools and information they need every step of their breastfeeding journey. 

For more than 20 years, Dr. Brown's® has redefined bottle feeding with its Options+™ Bottles, known for their unique internal vent system that is clinically proven to reduce colic. To further enhance this feeding experience that families have come to know and trust, Dr. Brown's® now offers a range of breastfeeding products to support all types of Happy Feeding™.  

The new Customflow™ Double Electric Breast Pump allows moms to customize their breastfeeding experience with separate suction and cycle settings, simple intuitive controls, and two pumping modes for the most efficient and stress-free feeding routine. Each of the pump's SoftShape™ Shields—a Dr. Brown's® exclusive—is one-piece, flexible and all-silicone to provide a comfortable and effective seal for suction. Plus, it's removable for easy cleaning. This provides a form-fitting solution that is superior to typical plastic breast cups, which don't always provide a secure and proper fit for all breast shapes and sizes due to their rigid form.

The Dr. Brown's® Customflow™ Double Electric Breast Pump's customizable control options ensure moms have the most comfortable experience possible to effectively elicit breastmilk for the duration of breastfeeding. The Customflow™ is portable and lightweight, with three silicone stretch walls for easy storage of baby bottles, pump parts, phones, snacks, or drinks. The built-in timer and pause buttons, along with memory settings, help mom keep track of pumping sessions, so there's one less thing to think about.

"Since 1996, Dr. Brown's® has provided parents with trusted and innovative products to help provide parents of newborns and young children with a healthy feeding experience during the critical first years of life," said Jesse Lehnhoff , Dr. Brown's marketing director. "The introduction of the Customflow™ Double Electric Breast Pump provides yet another choice for parents to nourish their growing babies, designed with the same care and innovation behind all of our Dr. Brown's® products."  

New Products Cover Range of Breastfeeding Needs

In addition to the Customflow™ Double Electric Breast Pump (US MSRP: $159.99 ) the Dr. Brown's® Breastfeeding line of products includes:

Learn more and purchase products at www.drbrownsbaby.com. Find Dr. Brown's® on social media at Instagram, Facebook, YouTube, Twitter and Pinterest.

About Handi-Craft Company The Handi-Craft Company is dedicated to providing well-designed, healthful feeding products for baby. The Dr. Brown's® lines of baby bottles, breastfeeding products, pacifiers, teethers, training cups and solid feeding products are regarded for their technology and function. These acclaimed products have won numerous consumer awards and accolades, including no. 1 Best-Selling Baby Bottle in America, no. 1 pediatrician recommended baby bottle, 15 consecutive Fit Pregnancy and 16 consecutive Baby Best Awards for Baby Bottles, the 2020 Parents Best for Baby Awards for Baby Bottles, the 2020 Cribsie Award for Best Baby Bottle, the 2020 What to Expect Feeding Award for Best Baby Bottle Brand, the Most Registered on BabyList Award and the 2020 BabyList Top Products Awards for "Best Of" in: Bottles, Pacifiers, and Bottle Warmers. Dr. Brown's® products are available at baby specialty, pharmacy and online retailers worldwide. For more information, visit www.drbrownsbaby.com.

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